LISTman is a data cleansing and list management solution designed to help you maximise the potential of your customer databases and prospect lists. It’s an easy to use, easily customisable Windows based solution that helps you take maximum advantage of barcode sorting and delivery technology.
LISTman can be used for:
record validation
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data cleansing
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file structural changes
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deduping (merge/purge)
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consolidation of multiple data sources into a single file
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segmentations
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sorting and other direct marketing processes.
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Features
Designed to handle major list management tasks
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- process lists containing millions of records
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with various details
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such as name and address
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, customer
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purchases, recency/frequency/monetary value tables, account code information and other marketing data that is used in direct marketing and customer relationship marketing programs
Ultimate data workflow tool - LISTman understands what it is looking at when it is processing your name and address data, so it knows that Bob, Rob and Robert are the same person, but Robert and Roberta are not
Duplicate detection - detect duplicates within a single list such as your contact database, perform householding, match records between databases and even perform data enhancement exercises
Check inconsistencies - analyse, modify and manipulate the data in your database so you can get it back to looking correct. Process data files you are importing into your CRM system so that they are cleansed and formatted the way you require
Correct bad formatting - LISTman will check your database with its intelligent parsing and reformatting tools to help you correct issues automatically.
Householding - name and address parsing and matching technology allows you to identify household connections you didn’t know previously. After correction, you will have a better understanding of your supporter base and more options for communicating with them.
Macro capabilities - these allow you to record an endless number of processing steps which can be saved, nested, edited and manipulated until you have the perfect combination of processing capabilities. Then all you need to do is to tell LISTman to automate the whole lot for you. Perform regular database cleanses automatically, automate data imports, automate deduping processes and re-barcode your customer data every time you want to produce a mailing list - with LISTman it is simple and fast.