Campaign Branding - WIT

Campaign Branding is a feature of WIT available in both versions, which allows you to create a styling record you can apply to one or several donation pages.

These are three parts to a campaign branding record:

1. Styling (for color and sizing style)

2. Text Snippets (for custom text and header filed descriptors)

3. Related (for listing the campaigns linked to the campaign brand)

After a new Campaign Brand has been created and associated with a campaign, it appears in the campaign's details section.

Campaign Without Branding

Open

Campaign With Branding

Open

With each of your WIT donation pages, you have the choice of not using Campaign Branding, creating new branding, or associating a campaign with existing branding. After you have created or associated existing campaign branding, you can modify it as required.

Note: Keep in mind that if you modify branding for one campaign, the changes flow through to any other campaigns sharing the same branding.

HOW DOES CAMPAIGN BRANDING WORK?

Campaign Branding allows you to create styling you can apply to one or several campaigns. You can create different branding for special appeals, seasonal giving, one-offs, or whatever you need. Campaigns can share branding, or have their own. It’s up to you.

There are three parts to a campaign branding record:

1. Styling (for color and sizing style)

2. Text Snippets (for custom text and header filed descriptors)

3. Related (for listing the campaigns linked to the campaign brand)

Styling allows you to manage colours using exact hex code:

Text Snippets allows you to customise the labels for different fields of the donation form:

The Related list shows you what campaigns are sharing the campaign branding you are configuring:

The campaign branding section in your campaign details works similarly to style sheets (CSS) used to modify elements on a web page.

The following example uses an existing campaign called Cancer Away - Annual Appeal.

The below images show a screen from our example campaign before and after campaign branding.

Before And After Campaign Branding

HOW TO ADD STYLING

In this topic, you learn how to create new campaign branding styling from within a campaign and apply it to the campaign.

Before you create your first brand style sheet, prepare a list of colours you want to use. The colours must be listed in hex codes, e.g. #663399. Your marketing team should be able to supply you with the list of colours. You should also know which combinations to use, as in what colour to use for a header and what to use for text; what colour for a button background, and what colour for button text. Having this information ready will save you from mucking around.

Steps:

Open your campaign and look for Campaign Branding in the Details Tab.

Click on Edit Campaign Branding

Select New Campaign Branding

A new dialogue box will open. This is the style sheet for you to fill out.

Give the Campaign Branding a meaningful name.

Use the hex code color cheat sheet you created earlier to help you fill this out. If you are unsure what to enter, leave it blank. You can return to it later.

Save the form. The new campaign branding will show up in your campaign now.

Clicking on the name of the Campaign Branding will open its details page.

Click on the pencil icon to enter edit mode.

HOW TO ADD TEXT SNIPPETS

The Text Snippets area of Campaign Branding allows you to add custom labels to hard-coded text and header fields in your campaign. The following fields are available for your customise:

We will modify three fields in Text Snippets;

▪  My Donation

▪  Multiply my gift (Multiply my gift by making it a monthly donation)

▪  Personal Details

Click on the pencil icon to enter edit mode.

Enter your custom text and save.

Now let's view the changed results of the donation page.

Note: As with the Styling section of campaign branding, any changes to Text Snippets will appear in the pages of all campaigns sharing the updated campaign branding.

HOW TO REUSE EXISTING CAMPAIGN BRANDING

In many cases your organisation will be able to reuse existing campaign branding for new campaigns. Or perhaps your organisation has undergone a rebranding exercise and you are in the process of updating your brand across the different areas such as marketing, product collateral, and fundraising. You might have existing campaigns in your system you would like to continue to use but which require a brand refresh. Whatever the case might be, it's dead easy to reuse the campaign branding style sheets you have already set up.

Steps For Applying Campaign Branding

Open the WIT campaign

Click on the pencil icon to edit the record. This will open a search box.

Select the campaign branding you would like to apply to this campaign. In this instance, we want to use the campaign branding we created earlier, ' Cancer Away Standard Brand Colours '

Save. When you return to the main details of the campaign, you will see that the field for campaign branding has been updated.

Use this if you need to remove branding from a campaign and reassign it to different branding or create new branding Overview Of Campaign Branding, any modification to campaign branding that is shared by more than one campaign will affect each campaign.

VIEW CAMPAIGNS WITH SHARED BRAND

The third tab of Campaign Branding, Related, displays all campaigns sharing a campaign branding record. Here is what this looks

Use this if you need to remove branding from a campaign and reassign it different branding or create new branding Overview Of Campaign Branding, any modification to campaign branding that is shared by more than one campaign will affect each campaign.